Components
Colors
The colors featured in this section adhere to U.S. Census Bureau’s brand guidelines and can be easily customized to fit your needs.
Palette
This palette is designed to delight users with a mix of warm and cool tones that are as unique as they are vibrant. The simple and minimalistic nature of this palette will ensure users can differentiate categories and sequencing of data more easily.
We encourage everyone using these standards to reference their own Agency’s brand guidelines and to reference the Text Accessibility section below for guidance on using 508-compliant colors.
Featured Colors
This palette’s featured colors are teal, navy, orange, and grey.
Teal
RGB (0, 149, 168)
CMYK (81, 24, 31, 0)
HEX #0095A8
$census-color-teal
Navy
RGB (17, 46, 81)
CMYK (79, 43, 0, 68)
HEX #112E51
$census-color-navy
Orange
RGB (255, 112, 67)
CMYK (0, 56, 74, 0)
HEX #FF7043
$census-color-orange
Grey
RGB (120, 144, 156)
CMYK (23, 8, 0, 39)
HEX #78909C
$census-color-grey
Sequential Colors
Each of the four primary colors can be used to create a data visualization with a sequential color palette. This type of palette can be used when data values can be ordered from low to high. To reflect that the data is sequential (also known as continuous), all of the data values should be variations of the same color hue, where lower values are lighter and higher values are darker.
Sequential colors are most commonly used to render a single category of data, such as a bar chart, or when visualizing a complex set of data with many categories.
Teal Palette
Darkest Teal
RGB (0, 40, 46)
CMYK (100, 13, 0, 82)
HEX #00282E
$census-color-teal-darkest
Darker Teal
RGB (0, 72, 81)
CMYK (100, 11, 0, 68)
HEX #004851
$census-color-teal-darker
Dark Teal
RGB (0, 108, 122)
CMYK (100, 11, 0, 52)
HEX #006C7A
$census-color-teal-dark
Teal
RGB (0, 149, 168)
CMYK (100, 11, 0, 34)
HEX #26C6DA
$census-color-teal
Light Teal
RGB (0, 190, 214)
CMYK (100, 11, 0, 16)
HEX #00BED6
$census-color-teal-light
Lighter Teal
RGB (99, 225, 234)
CMYK (58, 4, 0, 8)
HEX #6BEFF9
$census-color-teal-lighter
Lightest Teal
RGB (168, 245, 255)
CMYK (34, 4, 0, 0)
HEX #D4F4F8
$census-color-teal-lightest
Blue Palette
Darkest Blue
RGB (8, 22, 39)
CMYK (79, 44, 0, 85)
HEX #081627
$census-color-blue-darkest
Navy
RGB (17, 46, 81)
CMYK (79, 43, 0, 68)
HEX #112E51
$census-color-navy
Dark Blue
RGB (32, 84, 147)
CMYK (78, 43, 0, 42)
HEX #205493
$census-color-blue-dark
Blue
RGB (46, 120, 210)
CMYK (78, 43, 0, 18)
HEX #2E78D2
$census-color-blue
Light Blue
RGB (109, 161, 224)
CMYK (51, 28, 0, 12)
HEX #6DA1E0
$census-color-blue-light
Lighter Blue
RGB (151, 188, 233)
CMYK (35, 19, 0, 9)
HEX #97BCE9
$census-color-blue-lighter
Lightest Blue
RGB (193, 215, 242)
CMYK (20, 11, 0, 5)
HEX #C1D7F2
$census-color-blue-lightest
Orange Palette
Darkest Orange
RGB (93, 40, 24)
CMYK (0, 57, 74, 64)
HEX #5D2818
$census-color-orange-darkest
Darker Orange
RGB (133, 58, 34)
CMYK (0, 56, 74, 48)
HEX #853A22
$census-color-orange-darker
Dark Orange
RGB (194, 84, 50)
CMYK (0, 57, 74, 24)
HEX #C25432
$census-color-orange-dark
Orange
RGB (255, 112, 67)
CMYK (0, 56, 74, 0)
HEX #FF7043
$census-color-orange
Light Orange
RGB (255, 151, 118)
CMYK (0, 41, 54, 0)
HEX #FF9776
$census-color-orange-light
Lighter Orange
RGB (255, 190, 169)
CMYK (0, 25, 34, 0)
HEX #FFBEA9
$census-color-orange-lighter
Lightest Orange
RGB (255, 228, 220)
CMYK (0, 11, 14, 0)
HEX #FFE4DC
$census-color-orange-lightest
Grey Palette
Darkest Grey
RGB (34, 44, 49)
CMYK (31, 10, 0, 81)
HEX #222C31
$census-color-grey-darkest
Darker Grey
RGB (54, 72, 80)
CMYK (32, 10, 0, 69)
HEX #364850
$census-color-grey-darker
Dark Grey
RGB (75, 99, 110)
CMYK (32, 10, 0, 57)
HEX #4B636E
$census-color-grey-dark
Grey
RGB (120, 144, 156)
CMYK (23, 8, 0, 39)
HEX #78909C
$census-color-grey
Light Grey
RGB (167, 192, 205)
CMYK (19, 6, 0, 20)
HEX #A7C0CD
$census-color-grey-light
Lighter Grey
RGB (200, 215, 223)
CMYK (10, 4, 0, 13)
HEX #C8D7DF
$census-color-grey-lighter
Lightest Grey
RGB (232, 239, 242)
CMYK (4, 1, 0, 5)
HEX #E8EFF2
$census-color-grey-lightest
Qualitative Colors
The four primary colors can also be used to create a qualitative color palette. Qualitative colors are used to render categorical data, such as gender or race, that has no inherent sequential order.
When using this type of palette, try using colors with just enough variance in their hue and brightness to ensure all of the categories are represented similarly.
Example Palette
Teal
RGB (0, 149, 168)
CMYK (100, 11, 0, 34)
HEX #26C6DA
$census-color-teal
Navy
RGB (17, 46, 81)
CMYK (79, 43, 0, 68)
HEX #112E51
$census-color-navy
Orange
RGB (255, 112, 67)
CMYK (0, 56, 74, 0)
HEX #FF7043
$census-color-orange
Grey
RGB (120, 144, 156)
CMYK (23, 8, 0, 39)
HEX #78909C
$census-color-grey
Blue
RGB (46, 120, 210)
CMYK (78, 43, 0, 18)
HEX #2E78D2
$census-color-blue
Dark Teal
RGB (0, 108, 122)
CMYK (100, 11, 0, 52)
HEX #006C7A
$census-color-teal-dark
Light Orange
RGB (255, 151, 118)
CMYK (0, 41, 54, 0)
HEX #FFBEA9
$census-color-orange-lighter
Alternatively, a highlight color can be used with a qualitative palette to draw attention to a particular category of data. With this type of palette, a bias is shown towards the highlight color so use this type of palette with caution.
Example Palette with Highlight
Lighter Orange
RGB (255, 190, 169)
CMYK (0, 25, 34, 0)
HEX #FFBEA9
$census-color-orange-lighter
Lighter Blue
RGB (151, 188, 233)
CMYK (35, 19, 0, 9)
HEX #97BCE9
$census-color-blue-lighter
Orange
RGB (255, 112, 67)
CMYK (0, 56, 74, 0)
HEX #26C6DA
$census-color-orange
Lighter Grey
RGB (200, 215, 223)
CMYK (10, 4, 0, 13)
HEX #97BCE9
$census-color-grey-lighter
Lightest Teal
RGB (168, 245, 255)
CMYK (34, 4, 0, 0)
HEX #D4F4F8
$census-color-teal-lightest
Diverging Colors
Like sequential colors, diverging colors are commonly used to render a single category of data when data values can be ordered from low to high. The key difference however is that diverging colors bring attention to a significant break point in the data. To illustrate this, a different color is used on each end of the value scale and the breakpoint, or middle value, is represented as a neutral color. Data values that are furthest from the break point are shaded darker, while values that are closer are shaded lighter.
Example Palette
Navy
RGB (17, 46, 81)
CMYK (79, 43, 0, 68)
HEX #112E51
$census-color-navy
Lighter Blue
RGB (151, 188, 233)
CMYK (35, 19, 0, 9)
HEX #97BCE9
$census-color-blue-lighter
Lightest Grey
RGB (232, 239, 242)
CMYK (4, 1, 0, 5)
HEX #C1D7F2
$census-color-grey-lightest
Lighter Orange
RGB (255, 190, 169)
CMYK (0, 25, 34, 0)
HEX #FFBEA9
$census-color-orange-lighter
Darker Orange
RGB (133, 58, 34)
CMYK (0, 56, 74, 48)
HEX #853A22
$census-color-orange-darker
No Data Colors
Occasionally, it is necessary to color in elements of a data visualization where no data exists, such as in maps. In these cases, a neutral color should be used to represent a “No Data” class. This class should be added to the visualization’s corresponding legend.
Color Accessibility
The WCAG (Web Content Accessibility Guidelines) ensure that content is accessible by everyone. To meet these standards, text and interactive elements should have a color contrast ratio of at least 4.5:1. This ensures that viewers who cannot see the full color spectrum are able to read the text.
Best Practices
In general, any steps taken to improve the color accessibility of a data visualization improves the user experience for everyone. Below are a list of recommendations for how to make data visualizations more user-friendly:
- Use text elements to label data directly to rely less on color.
- Use tools such as color brewer to select a palette that is 508-compliant.
- When using sequential and diverging colors, adjust your color palette to ensure there is enough contrast between colors.
-
When using a qualitative color palette where contrasting is not encouraged,
try to avoid conflicting color combinations. Some examples include:
- red & green
- green & brown
- green & blue
- blue & grey
- blue & purple
- green & grey
- green & black
Text Accessibility
The options below offer color palette combinations that fall within the range of Section 508 compliant foreground/background color contrast ratios. To ensure that text remains accessible, use only these permitted color combinations.
If you choose to customize beyond this palette, this color contrast tool is a useful resource for testing the compliance of any color combination.
Accessible Text Combinations
Colors on White Background
Teal Examples
- census-color-teal-darkest on white
- census-color-teal-darker on white
- census-color-teal-dark on white
Blue Examples
- census-color-blue-darkest on white
- census-color-blue-darker on white
- census-color-blue-dark on white
Orange Examples
- census-color-orange-darkest on white
- census-color-orange-darker on white
- census-color-orange-dark on white
Grey Examples
- census-color-grey-darkest on white
- census-color-grey-darker on white
- census-color-grey-dark on white
Neutrals on a Colored Background
Teal Examples
- white on census-color-teal-darkest
- white on census-color-teal-darker
- white on census-color-teal-dark
Blue Examples
- white on census-color-blue-darkest
- white on census-color-blue-darker
- white on census-color-blue-dark
Orange Examples
- white on census-color-orange-darkest
- white on census-color-orange-darker
- white on census-color-orange-dark
Grey Examples
- white on census-color-grey-darkest
- white on census-color-grey-darker
- white on census-color-grey-dark
Guidance
Requirements
Always
-
Use 508-compliant color schemes in your data visualizations.
-
Use a neutral background.
Recommendations
Recommended
-
Refer to your agency’s brand guidelines to determine what colors to use.
-
Be consistent in how you use color to label data across data visualizations.